Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

Targeted Search

Featured Story Ideas

All Story Ideas

This year's ‘must have’ item

On May 29, 1992, Apple launched the first personal digital assistant (PDA) onto the market, the Apple Newton. Apple CEO of the time John Sculley said it was "nothing less than a revolution," He was right; however, Apple's timing was poor. The product was underdone, expensive and ultimately superseded by the much more successful 3M ranges of PWAs. Apple eventually learned from this experience and made sure they got the release of the iPhone just right. The rest, as they say, is history.

Branded online newsroom, your way

Choosing an online newsroom solution should work similarly to purchasing a new car; you can buy a base model, or you can change the look or add additional features to fulfil your needs and desires. It would be best if you didn't have to build the car yourself. The technicians who built the car are the best people to help you customise your solution to enhance performance and fit your organisation and people. This is the philosophy that drives the Lookatmedia™ customisation process.

Making a listicle and checking it twice

From seasonal to sale and countless other themes, the listicle has become a retailer's friend in the media.

Why earned media should be at the top of tourism's priorities

The tourism sector globally may be coming to the end of a very dark tunnel, a tunnel that has left the coffers mostly bare. The priority now is to get back out there and tap into the ravenous demands of audiences desperate for a holiday and break from the monotony of their everyday existence under the pandemic. Unfortunately, the cost of advertising in all of the markets you need to be in is prohibitive; it's (at least temporarily) beyond the reach of most tourism brands…hence the need for a better approach to earned media.

A leading destination for journalists

Let’s face it; the media loves a good travel story. The challenge is showing them you have a story to tell. Not just one story, but hundreds or even thousands of stories. With each one offering a unique destination or experience.

The challenge is that hundreds of thousands of tourism destinations around the globe are competing for media attention and exposure. The question is, how do I make my brand stand out from the crowd? The answer is Lookatmedia™.

PR tools: have you been hornswoggled?

Just like the phrase ‘hornswoggled’, you’re probably working with PR tools that are not relevant to the lexicon of today’s media needs.