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Is AI A-OK for PR today?

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?

Do AI solutions represent opportunities or threats to PR professionals?

We've posted content recently on the impact of AI on the profession of marketing. The response to this content on LinkedIn has been polarising. Many have viewed technologies like ChatGPT as a fad, others as a time saver, and others as career-ending technology. The truth is something entirely different.

Is Chat GPT an existential threat to PR & journalism?

Like most new technologies, many people view Chat GPT through rose-coloured glasses, tempting the public with promises of a Brave New World. Like the book Brave New World, the race to this utopian existence ignores the value of our humanity. As societies, we need to become better at looking at the entire spectrum of consequences of letting experiments like Chat GPT out of the lab.

Journalists' relationship with social media

According to Pew Research Centre, more than half of Americans get news from social media platforms, but which social platforms are the source of stories by journalists?

Changes that will impact Public Relations practices in 2023

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.