News

Are AI-generated images and videos a lousy idea for PR team?

• Health & Science
• 1 month ago

Online newsrooms with a DAM help journalists avoid AI fakery

• Newsworthy
• 3 months ago

Journalists are under increasing pressure to create visually appealing and engaging stories in today's digital age. However, with the rise of AI-generated images and videos, ensuring that the visuals used in stories are accurate and credible can be challenging.

Is PR's visual neglect undermining its performance?

• Digital Asset Management
• 3 months ago

In the dynamic realm of modern media, visual content has become the linchpin of compelling storytelling. As news consumption patterns evolve, PR professionals are in a pivotal position to cater to this demand by supplying journalists with captivating images and videos. Failing to do so undermines their narratives' potential and hampers their communication strategies' overall impact.

How Lookatmedia™ combats fake visual narratives in the media

• Newsworthy
• 6 months ago

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.

Why online newsrooms are PRs' AI superpower

• Newsworthy
• 7 months ago

Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.

Is AI A-OK for PR today?

• Newsworthy
• 8 months ago

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?