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Is PR's visual neglect undermining its performance?
- Digital Asset Management
- 8 months ago
In the dynamic realm of modern media, visual content has become the linchpin of compelling storytelling. As news consumption patterns evolve, PR professionals are in a pivotal position to cater to this demand by supplying journalists with captivating images and videos. Failing to do so undermines their narratives' potential and hampers their communication strategies' overall impact.
- Digital Asset Management
- 8 months ago
How Lookatmedia™ combats fake visual narratives in the media
- Newsworthy
- 10 months ago
In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.
- Newsworthy
- 10 months ago
Why online newsrooms are PRs' AI superpower
- Newsworthy
- 11 months ago
Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.
- Newsworthy
- 11 months ago
Is AI A-OK for PR today?
- Newsworthy
- 1 year ago
The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?
- Newsworthy
- 1 year ago
- Newsworthy
- 1 year ago
Is Chat GPT an existential threat to PR & journalism?
- Newsworthy
- 1 year ago
Like most new technologies, many people view Chat GPT through rose-coloured glasses, tempting the public with promises of a Brave New World. Like the book Brave New World, the race to this utopian existence ignores the value of our humanity. As societies, we need to become better at looking at the entire spectrum of consequences of letting experiments like Chat GPT out of the lab.
- Newsworthy
- 1 year ago