Media Releases
The Role of Online Newsrooms in Modern PR
- Utilities
- 6 months ago
Online newsrooms are more critical today than ever before. With the rise of digital media and the increasing use of the internet as a primary source of news and information, online newsrooms have become crucial tools for businesses and organizations to communicate with their audiences.
- Utilities
- 6 months ago
Illustrated newsrooms elevate entertainment media coverage
- Culture & Arts
- 6 months ago
The entertainment industry is highly competitive. Success often depends on an entertainment company's ability to effectively maintain positive relationships with the media, manage crises, protect their intellectual property, deal with negative reviews, and balance creativity and commerce. Fortunately, branded online newsrooms can help entertainment companies tackle these challenges and maintain a strong media presence.
- Culture & Arts
- 6 months ago
Do AI solutions represent opportunities or threats to PR professionals?
- Newsworthy
- 8 months ago
We've posted content recently on the impact of AI on the profession of marketing. The response to this content on LinkedIn has been polarising. Many have viewed technologies like ChatGPT as a fad, others as a time saver, and others as career-ending technology. The truth is something entirely different.
- Newsworthy
- 8 months ago
The online newsroom with an eraser
- Utilities
- 9 months ago
When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.
- Utilities
- 9 months ago
Is your dull online newsroom hurting your reputation?
- Utilities
- 10 months ago
Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.
- Utilities
- 10 months ago
Changes that will impact Public Relations practices in 2023
- Newsworthy
- 10 months ago
There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.
- Newsworthy
- 10 months ago
PR for VC
- Corporate
- 1 year ago
The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.
- Corporate
- 1 year ago
How do you get your timing right with every media pitch?
- Newsworthy
- 1 year ago
In a recent Muck Rack journalists survey, about a fourth of respondents attributed their immediate rejection of pitches to bad timing. On average, that means one-quarter of your Media Pitches are dismissed immediately. Confusing subject lines also dramatically increase out-of-hand rejections by journalists. Imagine if you could get the timing and subject lines perfect every time. There is a way.
- Newsworthy
- 1 year ago