Media Releases
Do AI solutions represent opportunities or threats to PR professionals?
- Newsworthy
- 1 week ago
We've posted content recently on the impact of AI on the profession of marketing. The response to this content on LinkedIn has been polarising. Many have viewed technologies like ChatGPT as a fad, others as a time saver, and others as career-ending technology. The truth is something entirely different.
- Newsworthy
- 1 week ago
The online newsroom with an eraser
- Utilities
- 1 month ago
When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.
- Utilities
- 1 month ago
Is your dull online newsroom hurting your reputation?
- Utilities
- 2 months ago
Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.
- Utilities
- 2 months ago
Changes that will impact Public Relations practices in 2023
- Newsworthy
- 2 months ago
There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.
- Newsworthy
- 2 months ago
PR for VC
- Corporate
- 4 months ago
The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.
- Corporate
- 4 months ago
How do you get your timing right with every media pitch?
- Newsworthy
- 4 months ago
In a recent Muck Rack journalists survey, about a fourth of respondents attributed their immediate rejection of pitches to bad timing. On average, that means one-quarter of your Media Pitches are dismissed immediately. Confusing subject lines also dramatically increase out-of-hand rejections by journalists. Imagine if you could get the timing and subject lines perfect every time. There is a way.
- Newsworthy
- 4 months ago
Online newsroom solution for green energy
- Utilities
- 3 months ago
The green energy sector is locked in a battle for the hearts and minds of the public. Its foe is the inertia and friction provided by outdated information and the agendas of those who benefit most from the status quo. Lookatmedia™ provides a PR solution designed to change the balance of power in this battle.
- Utilities
- 3 months ago
How Twitter can improve the success of your media pitches
- Newsworthy
- 4 months ago
77% of journalists use Twitter to keep up with the latest news. If you're not using Twitter to expand the reach of your media pitch, you're missing out; however, getting discovered on Twitter is challenging, so here are a few things you need to know and can do to improve your success.
- Newsworthy
- 4 months ago