Digital Asset Management

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Do AI solutions represent opportunities or threats to PR professionals?

We've posted content recently on the impact of AI on the profession of marketing. The response to this content on LinkedIn has been polarising. Many have viewed technologies like ChatGPT as a fad, others as a time saver, and others as career-ending technology. The truth is something entirely different.

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The online newsroom with an eraser

When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.

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Changes that will impact Public Relations practices in 2023

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.

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Riding the coattails of fame

Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.

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Newsjacking PR strategies

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.

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PR for VC

The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.

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What journalists and the media need to publish your images

Many in the PR space need to understand copyright rules on the images, video, and audio content they provide to journalists and media representatives. They may provide visual and audio assets to the media in ways that guarantee journalists, and the press can never use them.

To complicate matters further, some countries and jurisdictions have much more stringent copyright and usage guidelines that limit media usage and open organisations up to legal exposure. While it is impossible to cover every jurisdiction in one article or provide definitive legal advice on the media use of your collection, we can provide some basic understanding to allow you to start considering the legal implications of how and what you provide to the media. For the sake of this article, we focus only on the Title 17 of the United States code.

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Online newsroom solution for green energy

The green energy sector is locked in a battle for the hearts and minds of the public. Its foe is the inertia and friction provided by outdated information and the agendas of those who benefit most from the status quo. Lookatmedia™ provides a PR solution designed to change the balance of power in this battle.

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Social Licence and online newsrooms

For those who may not be aware, Social Licence is the level of acceptance or approval that stakeholders and communities extend to projects, sites, companies, or industries. In an era of climate change, where actions in one country impact us all, Social License to operate is high in the media, public, government and businesses agenda. Such a license is based on trust and confidence – hard to win, easy to lose.