Digital Asset Management

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Online newsrooms with a DAM help journalists avoid AI fakery

Journalists are under increasing pressure to create visually appealing and engaging stories in today's digital age. However, with the rise of AI-generated images and videos, ensuring that the visuals used in stories are accurate and credible can be challenging.

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Is PR's visual neglect undermining its performance?

In the dynamic realm of modern media, visual content has become the linchpin of compelling storytelling. As news consumption patterns evolve, PR professionals are in a pivotal position to cater to this demand by supplying journalists with captivating images and videos. Failing to do so undermines their narratives' potential and hampers their communication strategies' overall impact.

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How to increase your media coverage by 50%

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.

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How Lookatmedia™ combats fake visual narratives in the media

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.

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Why online newsrooms are PRs' AI superpower

Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.

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Do AI solutions represent opportunities or threats to PR professionals?

We've posted content recently on the impact of AI on the profession of marketing. The response to this content on LinkedIn has been polarising. Many have viewed technologies like ChatGPT as a fad, others as a time saver, and others as career-ending technology. The truth is something entirely different.

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The online newsroom with an eraser

When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.

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Changes that will impact Public Relations practices in 2023

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.

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Riding the coattails of fame

Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.