The power of listicles
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The media, influencers and brands use listicles to drive traffic to their websites and social feeds. Listicles are highly shareable via social media, and other blogs and websites frequently write about and link to lists in their own content.
From seasonal to sale and countless other themes, the listicle has become a retailer's friend in the media.
Why the media loves a good listicle
They’re faster to create than almost any other article and they grab the attention of readers.
Why the media loves a good listicle
They’re faster to create than almost any other article and they grab the attention of readers.
Why visual listicles work best
In the attention, economy brevity counts. Research indicates that the average person’s attention span has dropped to 8 eight seconds. That’s not a lot of time to connect and communicate. Image-based listicles work faster to grab a reader’s attention and hold it.
Visual listicles work best
In the attention, economy brevity counts. Research indicates that the average person’s attention span has dropped to eight seconds. That’s not a lot of time to connect and communicate. Image-based listicles work faster to grab a reader’s attention and hold it.
Simple to follow
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The benefits for listicles to consumers is the title tells you what to expect, they’re easy to skim for important information and you always know how much is left.
Simple to follow
Getty Images/iStockphoto
The benefits for listicles to consumers is the title tells you what to expect, they’re easy to skim for important information and you always know how much is left.
Image vs. copy
It takes the average person 13 milliseconds to recognise an image. It takes the same person about 3 three seconds (or 230 times longer) to read and comprehend the average headline.
More is more
Combine an image and sharp headline, and you have the winning formula to capture a reader’s attention and compel them to act.
Instant context
From a 'Father's Day top 10 gifts', to the 'Top 10 weekend getaways', listicles are great at telling a story and open the reader up to an entire range of purchasing options.
Gifts for him
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Listicles can focus on themes or specific target audiences, allowing you to create the equivalent of a mini catalogue, using the content you already have in your Lookatmedia™ DAM.
Gifts for him
Getty Images/iStockphoto
Listicles can focus on themes or specific target audiences, allowing you to create the equivalent of a mini catalogue, using the content you already have in your Lookatmedia™ DAM.
Repurposing content
Another reason the media and retailers love listicles is that they allow existing content to be repurposed. You can use shots used in other campaigns or alternative images from a shoot to create your listicles as a retailer.
Share the love
Ultimately you want the media to use listicles you create; however, being part of a list that includes competitor offers has merit. Every product you have on any listicle increase traffic online and in-store.
Creating and sharing your listicles with the media
Lookatmedia™ is the ideal environment to create and publish media-friendly listicles for your brand. You create a Story Idea page in your Lookatmedia™ centre. Using your image picker, select images from your full-function and fully integrated Lookatmedia™ Digital Asset Management (DAM) solution, add a few words, then publish. It’s that simple.
Trial and experimentation
Lookatmedia™ allows you to create and publish as many listicles on your media centre as you want, making them available to the media 24/7/365 days a year. Because journalists, media representatives and influencers need to register and log in to download images and videos, you can track the content they download. Use Lookatmedia™ tracking ability to discover what listicles work best and create more.
Making a listicle and checking it twice
Another benefit of creating a media-friendly listicle on Lookatmedia™ is accuracy. When your team chooses to add all your images and videos (and we mean all the images videos and brand assets for your entire organisation) to your Lookatmedia™ DAM, it uploads image descriptions, titles, product numbers and any other embedded metadata. That data can be bulk updated or updated on an individual basis, then published for use. When your team creates a listicle in Lookatmedia™, they pick images, and the titles and descriptions are automatically inserted on the page. That copy can then be updated or published as-is. This is how you ensure the information you post is accurate.
Promoting your listicles
Once a journalist logs into your Lookatmedia™ centre, they don’t need to repeat the login process for another 60 days. That makes it simpler for them to come back again and again to access listicles and other media-friendly resources. That helps increase engagement during peak sales periods and ensures that your brand move to the top of their ‘must visit again’ list.
