The lessons of Sisyphus
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Any online newsroom tasks or workflows that distract PR teams and journalists from core activities are futile and costly. Lookatmedia™ delivers PR tools that reduce task loads, inspire creativity, and keep journalists in ‘the flow’.
Just like the phrase ‘hornswoggled’, you’re probably working with PR tools that are not relevant to the lexicon of today’s media needs.
The path of least resistance
Online newsrooms are increasingly important resources for a more resource-poor, diverse, and fragmented media environment, yet few newsrooms have evolved in ways that are relevant to journalists. Journalists now seek help creating visual narratives in their stories, and except for Lookatmedia™, no online newsroom solution offers such a resource.
Herd mentality
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Rather than follow the herd mentality of existing online newsrooms, Lookatmedia™ took a different path. Our team took the time to understand how the working environment of journalists has evolved and then responded with an online newsroom to suit.
Herd mentality
Getty Images/iStockphoto
Rather than follow the herd mentality of existing online newsrooms, Lookatmedia™ took a different path. Our team took the time to understand how the working environment of journalists has evolved and then responded with an online newsroom to suit.
All sizzle and no sausage
For the most part, online newsroom solutions are extensions of Press Release software. These organisations responded to the demand for online newsrooms by simply creating a place to reformat and park their clients' press releases in their software. In doing so, they provide journalists with a poor experience for journalists.
Images are not an afterthought; they are the story
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Online newsrooms are not simply a home for press releases. They are an owned and earned media touchpoint for journalists where you show the depth of your story. It’s also where you can provide libraries of visual assets essential to every journalist.
Images are not an afterthought; they are the story
Getty Images/iStockphoto
Online newsrooms are not simply a home for press releases. They are an owned and earned media touchpoint for journalists where you show the depth of your story. It’s also where you can provide libraries of visual assets essential to every journalist.
The real macaw
Branded online newsrooms are not a place to park your old press releases. They’re opportunities to create new ways to attract and engage a more diverse group of journalists. It's where you can blend breaking news with evergreen and backstories, Where you promote events and provide documentation that enables journalists to research and backstop their stories properly. Most important, it’s where you can create self-service access that drives real media connections and amplification of the stories that matter the most.
Spotting a fake
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When you view video demos for online newsroom solutions, please pay attention to how they suggest you add images and videos to articles. It’s where you learn that the only solution with professional image management at its heart is Lookatmedia™.
Spotting a fake
Getty Images/iStockphoto
When you view video demos for online newsroom solutions, please pay attention to how they suggest you add images and videos to articles. It’s where you learn that the only solution with professional image management at its heart is Lookatmedia™.
Where’s the milk?
There’s something important missing from almost every online newsroom solution essential to journalists; visual content. Not just the odd spattering of images or a folder or two of low-res images and videos, the actual visual content of the calibre of the content journalist needs for every story today. Online newsroom solutions boast image management solutions. They even use phrases like ‘digital asset management and ‘image libraries, but looking closely, only one solution has an enterprise-level digital asset management solution at its core: Lookatmedia™.
The importance of visual narrative workflows
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Lookatmedia™ is unique in its ability to develop visual narratives. Our newsrooms allow PR teams to get creative with visual narratives in articles while providing journalists with similar capabilities.
The importance of visual narrative workflows
Getty Images/iStockphoto
Lookatmedia™ is unique in its ability to develop visual narratives. Our newsrooms allow PR teams to get creative with visual narratives in articles while providing journalists with similar capabilities.
Swiss army knife
In its day, the Swiss army knife was a toolbox in your pocket. Today, brands like Leatherman have taken that idea to an entirely new level. Lookatmedia™ has done the same thing with online newsroom software. Instead of simply extending the capabilities of press release solutions, we’ve built a ground-up online newsroom solution and PR tools with image, video, and brand asset management at its core and, in doing so, future-proofed brands against the increasingly important role of visual content in public relations, reputation management and media engagement.
