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Is AI A-OK
for PR today?

Is AI A-OK
for PR today?

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR softw

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Do AI solutions represent opportunities
or threats to PR professionals?

Do AI solutions represent opportunities
or threats to PR professionals?

We've posted content recently on the impact of AI on the profession of marketing. The

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Include those who will write your
story today in your media pitch

Include those who will write your
story today in your media pitch

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The online newsroom
with an eraser

The online newsroom
with an eraser

When you're in the business of cleaning up other people's mistakes, making mistakes yourse

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Is Chat GPT an existential
threat to PR & journalism?

Is Chat GPT an existential
threat to PR & journalism?

Like most new technologies, many people view Chat GPT through rose-coloured glasses, tempt

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Is AI A-OK for PR today?

Read More

Do AI solutions represent opportunities or threats to PR professionals?

Read More

Include those who will write your story today in your media pitch

Read More

Is Chat GPT an existential threat to PR & journalism?

Read More

Journalists' relationship with social media

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Changes that will impact Public Relations practices in 2023

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Lookatmedia™
newsroom software

The media is increasingly dependent on illustrated content to capture and hold the attention of readers and viewers. Lookatmedia™ is the first newsroom solution that delivers illustrated stories, images and videos in ways that meet the needs of the 24/7 news cycle.

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The online newsroom with an eraser

  • Utilities
  • 1 month ago

When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.

  • Digital Asset Management
  • Media Releases
  • Newsworthy

Is your dull online newsroom hurting your reputation?

  • Utilities
  • 2 months ago

Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.

  • Media Releases
  • Newsworthy
  • Storylines

PR tools for successful experimentation

  • Environment
  • 2 months ago

The most successful organisations and people in the world are innovators. They accept that failure is a critical component of the experimentation process that continues to drive success. The PR sector exists in an environment where experimentation is not encouraged. PR is losing ground to marketers, who utilise technologies that allow experimentation and learning at the level of a single person.

  • Environment
  • Newsworthy
  • Storylines

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