Storylines
Is PR's visual neglect undermining its performance?
- Digital Asset Management
- 8 months ago
In the dynamic realm of modern media, visual content has become the linchpin of compelling storytelling. As news consumption patterns evolve, PR professionals are in a pivotal position to cater to this demand by supplying journalists with captivating images and videos. Failing to do so undermines their narratives' potential and hampers their communication strategies' overall impact.
- Digital Asset Management
- 8 months ago
How to increase your media coverage by 50%
- Government
- 9 months ago
Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.
- Government
- 9 months ago
How Lookatmedia™ combats fake visual narratives in the media
- Newsworthy
- 10 months ago
In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.
- Newsworthy
- 10 months ago
The Role of Online Newsrooms in Modern PR
- Utilities
- 11 months ago
Online newsrooms are more critical today than ever before. With the rise of digital media and the increasing use of the internet as a primary source of news and information, online newsrooms have become crucial tools for businesses and organizations to communicate with their audiences.
- Utilities
- 11 months ago
Illustrated newsrooms elevate entertainment media coverage
- Culture & Arts
- 11 months ago
The entertainment industry is highly competitive. Success often depends on an entertainment company's ability to effectively maintain positive relationships with the media, manage crises, protect their intellectual property, deal with negative reviews, and balance creativity and commerce. Fortunately, branded online newsrooms can help entertainment companies tackle these challenges and maintain a strong media presence.
- Culture & Arts
- 11 months ago
Why online newsrooms are PRs' AI superpower
- Newsworthy
- 11 months ago
Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.
- Newsworthy
- 11 months ago
Is AI A-OK for PR today?
- Newsworthy
- 1 year ago
The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?
- Newsworthy
- 1 year ago
- Newsworthy
- 1 year ago
The online newsroom with an eraser
- Utilities
- 1 year ago
When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.
- Utilities
- 1 year ago