Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Making a listicle and checking it twice

From seasonal to sale and countless other themes, the listicle has become a retailer's friend in the media.

Why earned media should be at the top of tourism's priorities

The tourism sector globally may be coming to the end of a very dark tunnel, a tunnel that has left the coffers mostly bare. The priority now is to get back out there and tap into the ravenous demands of audiences desperate for a holiday and break from the monotony of their everyday existence under the pandemic. Unfortunately, the cost of advertising in all of the markets you need to be in is prohibitive; it's (at least temporarily) beyond the reach of most tourism brands…hence the need for a better approach to earned media.

PR tools: have you been hornswoggled?

Just like the phrase ‘hornswoggled’, you’re probably working with PR tools that are not relevant to the lexicon of today’s media needs.

Agitation. Acceptance. Action

The three legs of the milking stool of non-profit PR are agitation, acceptance, and action. While every non-profit will have its own goals with media engagement, they all will include at least one of these focuses, with some including all three.

PR strategies for the next big mining boom

Over the next decade, McKinsey forecasts predict growth in demand for Li-ion batteries to increase at batteries at a compound rate of 30 % per year. Lithium demand alone is expected to grow from 500,000 metric tons in 2021 to four million metric tons in 2030. Add similar cobalt, nickel, graphite, and manganese markets, and it becomes clear what may drive the next big mining boom.

The 2022 goal of discovering newsrooms in the goldilocks zone

When astronomers look for potential life throughout the universe, they often look for planets in the ‘goldilocks zone’. These planets have a set of criteria that provide the potential for life based on the ideal distance from a star and atmosphere composed of a specific mix of gasses, liquid water, and other factors. They set these criteria based on what they know has worked on earth.

The same principles apply when choosing a newsroom or media centre solution. Newsroom solutions need to provide the right atmosphere and ideal conditions for journalists to propagate their stories. Access to pre-approved compliant collections of images and video are essential ingredients in this process.