Look Up!
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Elevate Your Media Relations with Lookatmedia™ Online Newsrooms
Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.
What you didn't know
Across multiple journalist groups, we asked: "Would you be more likely to cover a story if provided with a pre-approved library of images and videos to create your visual narratives?" The responses varied slightly among different groups, but most answered with a resounding "yes." This pivotal poll provided valuable insights into the transformative potential of offering journalists a comprehensive collection of visual assets.
Media Relation 2023 and beyond
Lookatmedia™
Newsrooms have an increasingly vital role in media relations success. It is essential to offer journalists the ability to choose their own images and videos for specific channels on high-resolution screens.
Media Relation 2023 and beyond
Lookatmedia™
Newsrooms have an increasingly vital role in media relations success. It is essential to offer journalists the ability to choose their own images and videos for specific channels on high-resolution screens.
Old news, to some
While these results may not surprise the experts or us at Muck Rack, they underscore the significance of visual elements in making stories shareable. According to the Muck Rack 2023 State of Journalism report, when asked about the factors that make a story shareable, 69% of journalists responded with "subject connected to a trending story," followed closely by 63% who highlighted "contains an image or infographic." An additional 24% emphasized the importance of videos. The more you delve into this subject, the clearer it becomes that incorporating a professional image and video management solution into your online newsroom is a decisive factor in determining the success of your media strategy.
The power of professional image management
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In the digital age, captivating news is experienced on high-resolution screens. Let journalists curate visuals for an immersive encounter. Harness Lookatmedia™ for an engaging media experience.
The power of professional image management
Getty Images/iStockphoto
In the digital age, captivating news is experienced on high-resolution screens. Let journalists curate visuals for an immersive encounter. Harness Lookatmedia™ for an engaging media experience.
Addressing the Needs of Today's Journalists
Today's Journalists often cover multiple beats, possess national coverage, and work across online, print, and broadcast platforms. With such diverse responsibilities, the demand for a wide range of visual resources is paramount for PR teams and the organizations they represent. Lookatmedia™ stands out as the only online newsroom solution on the market with an enterprise-level digital asset management solution at its core. By embracing Lookatmedia™, you can significantly increase your chances of garnering positive media coverage and future-proof your online newsroom.
Adapt to Changing Needs
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Diminishing returns on media pitches? Lookatmedia™ online newsrooms respond to evolving journalist needs, ensuring your media relations stay effective and impactful.
Adapt to Changing Needs
Getty Images/iStockphoto
Diminishing returns on media pitches? Lookatmedia™ online newsrooms respond to evolving journalist needs, ensuring your media relations stay effective and impactful.
A Break from the Status Quo
If you are eager to enhance your media coverage and maximize the impact of your online newsroom, Lookatmedia™ is where you should start. Empower journalists with an extensive library of visual assets and witness its transformative effects on your media strategy. With Lookatmedia™, you can meet journalists' demands and ensure your stories receive the attention they deserve in today's diverse media landscape.
Surprise and Delight
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Crafting the correct visual narrative with Lookatmedia™ can make a remarkable difference in media coverage. Experience the solution that delivers captivating stories for journalists and audiences alike.
Surprise and Delight
Getty Images/iStockphoto
Crafting the correct visual narrative with Lookatmedia™ can make a remarkable difference in media coverage. Experience the solution that delivers captivating stories for journalists and audiences alike.
