Digital Asset Management

Newsjacking PR strategies

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.

PR for VC

The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.

What journalists and the media need to publish your images

Many in the PR space need to understand copyright rules on the images, video, and audio content they provide to journalists and media representatives. They may provide visual and audio assets to the media in ways that guarantee journalists, and the press can never use them.

To complicate matters further, some countries and jurisdictions have much more stringent copyright and usage guidelines that limit media usage and open organisations up to legal exposure. While it is impossible to cover every jurisdiction in one article or provide definitive legal advice on the media use of your collection, we can provide some basic understanding to allow you to start considering the legal implications of how and what you provide to the media. For the sake of this article, we focus only on the Title 17 of the United States code.

Online newsroom solution for green energy

The green energy sector is locked in a battle for the hearts and minds of the public. Its foe is the inertia and friction provided by outdated information and the agendas of those who benefit most from the status quo. Lookatmedia™ provides a PR solution designed to change the balance of power in this battle.

Social Licence and online newsrooms

For those who may not be aware, Social Licence is the level of acceptance or approval that stakeholders and communities extend to projects, sites, companies, or industries. In an era of climate change, where actions in one country impact us all, Social License to operate is high in the media, public, government and businesses agenda. Such a license is based on trust and confidence – hard to win, easy to lose.

The best company press page is not a press page

There is an AdWords campaign for an online newsroom solution that starts with the line 'don't overpay for PR software'. While this may seem an attractive promise, it's leading to organisations committing to PR software solutions that fail to meet the needs of enterprises. In life, there are few exceptions where cheap means better, and when dealing with the reputation of multibillion-dollar originations, cheap is never better.

PR tips for increasing the size of your media database

At the risk of being accused of regurgitating one of the most ubiquitous quotes in business, 'Every battle is won or lost before it is ever fought' - Sun Tzu. This quote is a truism for PR. Every day we check our newsfeeds and see the consequence of a lack of preparation by organizations to engage with the media before a storyline develops.

Branded online newsroom, your way

Choosing an online newsroom solution should work similarly to purchasing a new car; you can buy a base model, or you can change the look or add additional features to fulfil your needs and desires. It would be best if you didn't have to build the car yourself. The technicians who built the car are the best people to help you customise your solution to enhance performance and fit your organisation and people. This is the philosophy that drives the Lookatmedia™ customisation process.

Making a listicle and checking it twice

From seasonal to sale and countless other themes, the listicle has become a retailer's friend in the media.