Corporate

How to engage with journalists to get the best coverage

Where do you get your news? If you’re like most people, it’s now online. The dramatic transition to online sources of news is a product of the attention economy. People have limited time, and they value ease of access to news. They want news when and where they want it. This behaviourally change also impacts how journalist research and create content.

How to become a trusted resource for journalists

In a post-truth world, most journalists still pride themselves on accuracy; however, mounting time pressure makes it increasingly difficult. Become the trusted resource for journalists by allowing them access to information on topics and subjects that you’ve already vetted and are prepared to publish yourself with Lookatmedia™.

For the love of images

No channel demonstrates the value of images more than Instagram. Instagram has engagement rates 250 times higher. Why? It dedicates almost all its space to images. The team at Instagram understand the science of images. They know that we can recognise the content with an image in as little as 13 milliseconds. That’s literally the blink of an eye.

Journalists also understand the value of images in helping them create their content, which is why you need a PR platform like Lookatmedia™.

A shout out to journalists everywhere

Journalists perform an invaluable role in society. They hold us all to account. They inform and educate. They guide us. They even entertain us. Lookatmedia™ is very much dedicated to the role of the media in our everyday lives.