Newsworthy
The best company press page is not a press page
- Newsworthy
- 1 year ago
There is an AdWords campaign for an online newsroom solution that starts with the line 'don't overpay for PR software'. While this may seem an attractive promise, it's leading to organisations committing to PR software solutions that fail to meet the needs of enterprises. In life, there are few exceptions where cheap means better, and when dealing with the reputation of multibillion-dollar originations, cheap is never better.
- Newsworthy
- 1 year ago
PR tips for increasing the size of your media database
- Newsworthy
- 1 year ago
At the risk of being accused of regurgitating one of the most ubiquitous quotes in business, 'Every battle is won or lost before it is ever fought' - Sun Tzu. This quote is a truism for PR. Every day we check our newsfeeds and see the consequence of a lack of preparation by organizations to engage with the media before a storyline develops.
- Newsworthy
- 1 year ago
Branded online newsroom, your way
- Corporate
- 1 year ago
Choosing an online newsroom solution should work similarly to purchasing a new car; you can buy a base model, or you can change the look or add additional features to fulfil your needs and desires. It would be best if you didn't have to build the car yourself. The technicians who built the car are the best people to help you customise your solution to enhance performance and fit your organisation and people. This is the philosophy that drives the Lookatmedia™ customisation process.
- Corporate
- 1 year ago
Making a listicle and checking it twice
- Retail
- 1 year ago
From seasonal to sale and countless other themes, the listicle has become a retailer's friend in the media.
- Retail
- 1 year ago
Why Digital Asset Management is now essential to media pitches
- Digital Asset Management
- 1 year ago
Around the globe, each day, 3.2 billion images and 720,000 hours of video are shared. The media use images and videos to compete for that attention and depend on their images and videos. That's where the problem begins. The press and individual journalists have neither the time nor resources they once had to create visual content, which is why they increasingly depend on organisations and brands like yours to help.
- Digital Asset Management
- 1 year ago
Creative ways to connect with journalists
- Newsworthy
- 1 year ago
The most common challenge for PR professionals is getting journalists to respond to their media pitches. For PR professionals, this is increasing a problem as the media market continues to diversify and fragment. What if there was a better way that you could use your team's creative skills to get journalists to come to you?
- Newsworthy
- 1 year ago
Media pitch for a stronger recruitment brand
- Newsworthy
- 1 year ago
Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.
- Newsworthy
- 1 year ago
PR tools: have you been hornswoggled?
- Government
- 1 year ago
Just like the phrase ‘hornswoggled’, you’re probably working with PR tools that are not relevant to the lexicon of today’s media needs.
- Government
- 1 year ago
Climate changed
- Newsworthy
- 1 year ago
It's no longer a case of if climate change is real. Empirical evidence demonstrates that rainfalls and droughts exceed levels that have been recorded for more than 150 years. Rising sea levels have already impacted island nations. How will we arrest the long-term impacts of a changing climate?
- Newsworthy
- 1 year ago