Feeling blue about tourism?
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As the phrase goes, ‘this too shall pass’. So it goes, with COVID-19, so it goes with everything. Lookatmedia™ helps you prepare in advanced for the deluge of demand for content on travel.
Driving both peak and off-peak bookings for your accommodation facilities requires more than a marketing strategy. It includes exposure through trusted sources, and one of the most trusted sources is the media. Lookatmedia™ centre was developed to help tourism and accommodation providers expand their bookings through all-year-round free media exposure.
Creating newsworthy content for hotels and resort
Creating newsworthy content is different from producing content for editorial use. Newsworthy content needs an element of ‘new’. Are you launching a new facility? Have you made significant upgrades? Do you have a new angle on food? Are you at the epicentre of a new type of tourism? Are you close to an up-and-coming event or festival? Create press releases and news stories within the one media-friendly environment and get more exposure sooner.
Seasonal content
No matter where your accommodation, there are peak and off seasons. Create and publish media-friendly content illustrating (in words, images and video) why you’re a destination in peak season and give them unexpected stories to drive bookings for the offseason. Tap into nearby experiences and other reasons to visit. Reveal stories about seasonal package deals and promotions. Demonstrate how your facilities enhance the value of experiencing a specific location at different times of the year.
Dive in
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Journalist don’t want to tell the same stories. They want new perspective and new storylines. They want great images and video to illustrate their stories. Lookatmedia™ provides 24/7/365 day a year access to all the resources they desire.
Dive in
Getty Images/iStockphoto
Journalist don’t want to tell the same stories. They want new perspective and new storylines. They want great images and video to illustrate their stories. Lookatmedia™ provides 24/7/365 day a year access to all the resources they desire.
Multiple locations, multiple stories
Proximity is a primary consideration when a journalist is creating content. Instead, try to create a single story idea around all of your facilities and create stories for each location. Build enough location-based content to include your facilities in an article about a single tourism destination at a specific time of year.
Listicles
Listicles have become popular in travel media. ’10 cosy winter destinations ’ is an opportunity to be included in the mix for people looking for new getaways. The content you publish on your Lookatmedia™ centre puts you in contention for this type of exposure. You can even create your listicles, promoting multiple locations or multiple reasons to stay at a particular place. With your Lookatmedia™ centre, the more you publish, the greater the chance of free media exposure.
Catering to a specific target audience
With your Lookatmedia™ centre, you’re not limited to creating newsworthy or editorial content for a single target audience. You can create content for singles, couples, families, groups or businesses. You can offer stories and content for the budget-conscious or the luxury end of the market. Create and publish multiple storylines for multiple audiences and broaden your appeal to a broader range of journalists and media groups.
Evergreen and back story content
There are evergreen stories about your accommodation facilities; reasons people keep coming back year after year. It could be your location, your people, your rooms, facilities or nearby experiences. Creating this type of evergreen and backstory content allows journalists to do more profound research without leaving your Lookatmedia™ centre. It also acts as a constant reminder to journalists that they have easy access to resources for any future articles or stories.
Illustrating your stories
Nothing sells your facilities like quality images and video. Create stories and content in a context that closely fits how journalists and media groups work. Illustrate those stories with images and videos from your fully integrated Lookatmedia™ centre Digital Asset Management (DAM) solution. Allow journalists and media representatives 24/7/365 day a year low-friction access to these pre-approved digital assets. Track what content is being used and by whom. Use this information to create more content that makes you an ongoing source for more journalists across more channels. It's all possible and straightforward with your new Lookatmedia™ centre.
