Summer music festival
Damir Khabirov
Images and play a key role in creating content that the media uses to create newsworthy content. Lookatmedia™ allows you to incorporate visual content into your stories, creating context.
Journalists, media representatives and influencers all have an essential role to play in driving participation and ticket sales for your music festival. Their reach expands awareness and drives FOMO.
Before
It goes without saying that it’s hard to access images and videos for a festival or event you intend to run in the future; however, you can use visual content from previous events to drive media interest. You may also have access to images from artists, providers and other features of your event from those who are participating. Collect all of this content in your Lookatmedia™ Digital Asset Management (DAM) solution and continue to access it to create media-friendly content to drive interest and sales well before an event or festival launch.
Launch
Capture the contact details of journalists, media representatives and influencers in your Lookatmedia™ centre. Use these contacts to engage with the media and invite them to the launch of your events. For those who can’t attend, create content on your Lookatmedia™ centre that tells the story of your launch that allows them to create newsworthy content instantly.
Spring Sound festival
Getty Images/iStockphoto
Use images from past festivals to create media friendly content for this year’s event
Spring Sound festival
Getty Images/iStockphoto
Use images from past festivals to create media friendly content for this year’s event
Nightclub party with ice canon and smoke machine
Getty Images/iStockphoto
Combine image and media types for more powerful visual storytelling
Nightclub party with ice canon and smoke machine
Getty Images/iStockphoto
Combine image and media types for more powerful visual storytelling
During
Whether your event lasts a day, week, month or season, your Lookatmedia™ centre is the ideal environment to deliver content for media use while your event or festival is in progress. Lookatmedia™ has a feature that allows you to notify individual journalists, media representatives and influencers of new content uploaded to your media centre, without the need to send emails or SMS.
After
Your event may only last a day, week, month or season, but you always seek media exposure all year round. Continued media exposure creates opportunities for advanced ticket sales, sponsorship and participation of those who will drive your exposure. Once your event is complete, use your Lookatmedia™ centre to celebrate your successes. Create stories around the performance of artists, the work they presented, the experience of those who attended and the residual benefit of your event or festival. Create the perception that this is something you wouldn't want to miss out on next time.
Other
You may operate in a role where you have the responsibility of promoting all of the events and festivals in a geographic area. You may have a business that runs multiple events and festivals each year. Use the success of one event on your Lookatmedia™ centre to drive interest and media engagement on others. Build on your success and foster enduring and rewarding mutually beneficial media relationships.
Support beyond ticket sales
To be successful, you need participation and ticket sales. To even be able to run a festival, you need broad community and authority support. Increased positive media exposure can help build this support and prepare the ground for new festivals. Your Lookatmedia™ centre allows you to run a 12 month a year strategy to build community, government and business support for your brand, organisation and event.
