Sports

Celebrate your sponsors

Online newsroom promotion of your sponsors

An advanced online newsroom solution like Lookatmedia™ provides you with an opportunity to tell more than just your stories through the media. It also offers the chance to tell stories of your sponsors' roles in your sporting

EMPTY STADIUMS

Adapting faster to change

The 2020 Olympics was an example of how sports organisations have had to adapt quickly to fast-changing circumstances. For a start, they had to move the 2020 Olympics to 2021. Due to the pandemic they also had to wait until the very last minute to decide if they would allow spectators. The Olympics has been facing the same issues as many sporting organisations and teams the world over.

Media relations is a multi-disciplined event

The PR pentathlon

Many sporting organisations make the mistake of viewing public and media engagement as a single event, when in fact, it is many. It is better explained as a multi-event, multi-level, multi-channel discipline…a bit like a pentathlon.

Peak performance

PR PB

Sport impacts so much of our lives. Participation improves both our physical and mental health. It creates connections and community. It represents the very best of who we are as people…and occasionally shows us at our very worst. Whether you’re into sport or not, the one thing we can all agree on is it’s the glue that keeps us all together.