Newsworthy
- Newsworthy
- 1 year ago
The online newsroom with an eraser
- Utilities
- 1 year ago
When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.
- Utilities
- 1 year ago
Is Chat GPT an existential threat to PR & journalism?
- Newsworthy
- 1 year ago
Like most new technologies, many people view Chat GPT through rose-coloured glasses, tempting the public with promises of a Brave New World. Like the book Brave New World, the race to this utopian existence ignores the value of our humanity. As societies, we need to become better at looking at the entire spectrum of consequences of letting experiments like Chat GPT out of the lab.
- Newsworthy
- 1 year ago
Is your dull online newsroom hurting your reputation?
- Utilities
- 1 year ago
Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.
- Utilities
- 1 year ago
PR tools for successful experimentation
- Environment
- 1 year ago
The most successful organisations and people in the world are innovators. They accept that failure is a critical component of the experimentation process that continues to drive success. The PR sector exists in an environment where experimentation is not encouraged. PR is losing ground to marketers, who utilise technologies that allow experimentation and learning at the level of a single person.
- Environment
- 1 year ago
Journalists' relationship with social media
- Newsworthy
- 1 year ago
According to Pew Research Centre, more than half of Americans get news from social media platforms, but which social platforms are the source of stories by journalists?
- Newsworthy
- 1 year ago
Authenticity and how to fake it
- Corporate
- 1 year ago
Consumers are demanding more authenticity from brands. They're over the spin and want content and stories with greater credibility and authenticity, so here's how you fake it.
- Corporate
- 1 year ago
Changes that will impact Public Relations practices in 2023
- Newsworthy
- 1 year ago
There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.
- Newsworthy
- 1 year ago
Riding the coattails of fame
- Tourism
- 1 year ago
Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.
- Tourism
- 1 year ago