Story Ideas
Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.
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All Story Ideas
Authenticity and how to fake it
- Corporate
- 1 year ago
Consumers are demanding more authenticity from brands. They're over the spin and want content and stories with greater credibility and authenticity, so here's how you fake it.
- Corporate
- 1 year ago
Riding the coattails of fame
- Tourism
- 1 year ago
Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.
- Tourism
- 1 year ago
Connect with journalists where they are
- Utilities
- 1 year ago
Where do journalists get their story ideas? Is it through press releases? If we are to believe the latest research, less than 4% of press releases receive media coverage. Is it through existing relationships? That’s a component; however, you can only go back to individual journalists a limited number of times.
- Utilities
- 1 year ago
PR for VC
- Corporate
- 1 year ago
The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.
- Corporate
- 1 year ago
Online newsroom solution for green energy
- Utilities
- 1 year ago
The green energy sector is locked in a battle for the hearts and minds of the public. Its foe is the inertia and friction provided by outdated information and the agendas of those who benefit most from the status quo. Lookatmedia™ provides a PR solution designed to change the balance of power in this battle.
- Utilities
- 1 year ago
Social Licence and online newsrooms
- Corporate
- 1 year ago
For those who may not be aware, Social Licence is the level of acceptance or approval that stakeholders and communities extend to projects, sites, companies, or industries. In an era of climate change, where actions in one country impact us all, Social License to operate is high in the media, public, government and businesses agenda. Such a license is based on trust and confidence – hard to win, easy to lose.
- Corporate
- 1 year ago